When you first start to define your corporate branding guidelines and strategy, it can be very tempting to check out the competition and model (or even mimic) what they’ve got going on — especially when you see your competitors are successful. It’s easy to start to think that they must be on to something and that […]
When prospective clients click through to your website, you only have a few seconds to convince them that you’re the one who has the answer to their problem. If you want to be the one they choose, you need to put the right message in the right place and visible within the first few seconds […]
How do you describe your brand? Take a quick poll around your office and ask your co-workers to best describe your company in one or two sentences. If you get varying answers, or if people have a hard time actually answering you, your brand is not important enough. If everyone says the essentially the same […]
