For those of you in the dark, the Content Marketing World Conference & Expo is a yearly event put on by the Content Marketing Institute (my favorite source for content marketing info on the web). To support this event, they hold a #CMWorld Twitter chat every Tuesday from 12pm-1pm EST. This week, the chat focused on […]
Recently, LinkedIn passed the 300 million member mark — and users are sharing content with each other at an increasing rate. Marketers, specifically B2B marketers, are learning it’s becoming THE place to distribute their content. Blog posts, videos, case studies, reports — whatever it is, members are sharing it on LinkedIn. The LinkedIn Marketing Solutions team […]
When you promote your business online, your website is where all your marketing efforts start – and no one said it would be easy. Your site needs to be updated but not too trendy, educational but not boring, and aesthetically pleasing but not too artsy. It’s a hard line to walk, which is why we see clients […]
Have you ever asked someone for advice? Whether the advice you needed was personal, financial, or business-related, you probably went to someone you trusted – someone you listened to before and set a good example on the topic. This is called thought leadership and can be achieved through strategic content marketing. Thought leadership can take your marketing and […]
When prospective clients click through to your website, you only have a few seconds to convince them that you’re the one who has the answer to their problem. If you want to be the one they choose, you need to put the right message in the right place and visible within the first few seconds […]
