Death to the Sales Lead as Key B2B Marketing Metric

The Biggest Problem with B2B Marketing?

In a recent Backbone Media webcast, "Top B2B Marketing Trends of 2013," author, speaker and Hubspot advisor David Meerman Scott discusses how he would staff his B2B marketing team and why the key measurement of success would NOT be the sales lead.

Scott stresses that B2B marketing measurements need to revolve around something other than sales leads. A focus on sales leads has marketing departments asking the wrong questions, implementing the wrong campaigns and ultimately focusing on the wrong goals.

Next Steps

  • Email or call the author of this post, Paul Salvaggio, Director of B2B Marketing Services, at 1-508-366-2100 to discuss adding low-cost video blogging and content marketing to your marketing operations.
  • Watch the complete webcast "Top B2B Marketing Trends of 2013".