New Video: Top B2B Marketing Trends of 2013
Marketing Experts Share Insight in #B2Bhangout.
For B2B marketers, two truths exist: Content remains king and measurement is critical. However, what other trends will dominate in 2013? Find the answers in our complimentary, on-demand Google+ Hangout recorded on January 9, 2013. The following industry experts participated in this hour long discussion:
|David Meerman Scott Marketing Strategist, HubSpot Advisor||Mark Wilson|
Manager, Enterprise Social Programs, IBM
|Ellis Booker (Host)|
Community Editor of Information Week's Big Data section
These expert panelists revealed what’s hot and what’s not in 2013 and answered the following questions:
- Are B2B marketing departments prepared for Big Data?
- What "instructive" B2B marketing screw ups occurred in 2012?
- How will you be using video marketing in 2013?
- How will real-time data impact marketing in 2013?
- What is your top prediction of 2013?