New Video: Top B2B Marketing Trends of 2013

Marketing Experts Share Insight in #B2Bhangout.

For B2B marketers, two truths exist: Content remains king and measurement is critical. However, what other trends will dominate in 2013? Find the answers in our complimentary, on-demand Google+ Hangout recorded on January 9, 2013. The following industry experts participated in this hour long discussion:

David Meerman Scott Marketing Strategist, HubSpot AdvisorMark Wilson
CMO, Avaya
Susan Emerick
Manager, Enterprise Social Programs, IBM
Ellis Booker (Host)
Community Editor of Information Week's Big Data section

These expert panelists revealed what’s hot and what’s not in 2013 and answered the following questions:

  • Are B2B marketing departments prepared for Big Data?
  • What "instructive" B2B marketing screw ups occurred in 2012?
  • How will you be using video marketing in 2013?
  • How will real-time data impact marketing in 2013?
  • What is your top prediction of 2013?