In the fight for thought leadership and organic SEO rankings, B2B businesses across the country are implementing exciting, engaging, and sometimes off-color content campaigns. But there’s just one problem: to run a succe ...
Read MoreInfographics offer a great way to convey information and data visually to a broad audience, including individuals outside the company's standard customer base. As part of your overall social media marketing strategy, inf ...
Read MoreI'm sure you've all probably read the definition of content marketing from the Content Marketing Institute:Content marketing is a marketing technique of creating and distributing relevant and valuable content to attr ...
Read MoreIt's a great debate -- should we keep our B2B brand newsroom and blog content creation in-house or outsource it?The reality is that 62% of marketers outsource their content marketing (Mashable). That's saying somethi ...
Read MoreBackbone Media recently attended the Social Media Today webinar focused on social media marketing predictions for 2014. The guest list included Sandra Lopez from Intel, R "Ray" Wang (@rwang0) from Constellation Research, ...
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