Content Marketing
  • Home
  • What We Do
    • Content Marketing
      • Closed-Loop Digital Marketing Package
      • Voice First B2B
      • Blog Writing Service
      • Web Copywriting
      • Social Media Promotion
    • Web Design & Development
      • Website Design
      • Website Development
      • User Experience Strategy (UX)
    • Search Engine Marketing
      • Search Engine Optimization
      • Paid Search Marketing
      • SEO Tracking & Analytics
    • Branding & Messaging
      • Core Values Workshop
      • Key Page Messaging
      • Visual Identity
  • Portfolio
  • About
    • Our Approach
    • Our Leadership
    • Employment
    • In the News
    • Partners
  • Blog
  • Contact

Category: B2B Newsroom

30 Jan, 2014

The Insourcing vs. Outsourcing Brand Newsroom Debate

Posted on January 30, 2014 by Backbone Blogging Team, in B2B Marketing Trends, B2B Newsroom, Blogging, Content, SEO tagged b2b brand newsroom, B2B Marketing, content marketing

It's a great debate -- should we keep our B2B brand newsroom and blog content creation in-house or outsource it?The reality is that 62% of marketers outsource their content marketing (Mashable). That's saying somethi ...

Read More
16 Dec, 2013

Why You Should Co-Source Your B2B Newsroom

Posted on December 16, 2013 by Paul Salvaggio, in B2B Newsroom, Content tagged B2B Marketing, B2B newsroom, content marketing, marketing trends

Everywhere you look, you’ll see reports and warnings telling you that outsourcing your B2B newsroom is going to detract from your brand’s image. Outsiders don’t understand your brand, you’ll need a full-time person to ma ...

Read More
26 Nov, 2013

Why Not Having a Brand Newsroom Is Costing You

Posted on November 26, 2013 by Paul Salvaggio, in B2B Newsroom tagged b2b brand newsroom, content marketing

Online dating has exploded. Content marketing has exploded. And there's a reason for that. Personal ads are scary. Ads for software, apps and even food processors are EVERYWHERE. It's hard to gain trust with a few senten ...

Read More

Closed-Loop Marketing Download Guide

Subscribe to our Blog


 

Categories

  • B2B Marketing Predictions
  • B2B Marketing Trends
  • B2B Newsroom
  • B2B Sales Predictions
  • Blogging
  • Branding
  • Closed-Loop Inbound Marketing
  • Content
  • Copywriting
  • Core Brand Values
  • Customer Personas
  • Design
  • Development
  • Inbound Marketing
  • Messaging
  • Paid Search
  • SEM
  • SEO
  • Social Media
  • Tracking & Analytics
  • User Experience
  • Video Marketing
  • Video Podcasting
  • Website Design & Development

Our Offices

  • Address: 69 Milk St. Suite 306
    Westborough, MA 01581
  • Phone: 508-366-2100

Latest Projects

  • American Alarm and Communications Website Redesign
  • Crawford Technologies Website Redesign & CMS Migration
  • Protected PCI Digital Community
  • ProtectedPCI.com Patient Blog
  • vXchnge New Website
  • Crowe Horwath LLP Website Rebranding

Social Links

© 2018 Backbone Media, Inc. | Founded and Incorporated: Boston, MA, 1996 | All rights reserved.
Sitemap | Privacy Policy