It's a great debate -- should we keep our B2B brand newsroom and blog content creation in-house or outsource it?The reality is that 62% of marketers outsource their content marketing (Mashable). That's saying somethi ...
Read MoreEverywhere you look, you’ll see reports and warnings telling you that outsourcing your B2B newsroom is going to detract from your brand’s image. Outsiders don’t understand your brand, you’ll need a full-time person to ma ...
Read MoreOnline dating has exploded. Content marketing has exploded. And there's a reason for that. Personal ads are scary. Ads for software, apps and even food processors are EVERYWHERE. It's hard to gain trust with a few senten ...
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