There is a problem in B2B marketing today. Marketers are wasting their precious budgets buying marketing automation systems that they don't use. A recent study by Ascend2 and Research Partners shows that over 1/3 of the ...
Read More2016 is the continuation of the golden age of content marketing that emphasizes science, substance, story, speed, and simplicity. To remain competitive in such an environment, marketing departments need to better leverag ...
Read MoreIn this blog post interview, I speak with Ardath Albee, the CEO and B2B Marketing Strategist for Marketing Interactions. She has nearly 30 years of business management and marketing operations experience that she uses to ...
Read MoreBackbone Media's Paul Salvaggio discusses the power of podcasting with marketing thought leader Jack Sweeney in this audio blog post. More and more of Backbone's clients are launching podcasts to boost thought leader v ...
Read MoreA growing number of B2B brands are looking to increase thought leader visibility, capture loyal listeners and drive demand generation through podcasting. Backbone Media's Paul Salvaggio discusses the power of podcastin ...
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