Backbone Media B2B Marketing Blog
The Five Things You Must Do Before You Buy Any Marketing Automation System
There is a problem in B2B marketing today. Marketers are wasting their precious budgets buying marketing automation systems that they don’t use. A recent study by Ascend2 and Research Partners shows that over 1/3 of the companies that buy marketing automation platforms (MAPs) are not really utilizing them. The problem is not with the tools […]