Backbone Media B2B Marketing Blog
Upcoming Webinar: How to Create a Thought Leadership Content Engine
For nearly a year I have been speaking with top marketing thought leaders, listening to Backbone Media’s B2B clients and analyzing best practices for developing an effective content production engine. Now comes the time to share what I have learned. According to CMI and MarketingProfs, 66% of B2B marketersĀ are dissatisfied with their content marketing results. […]