Backbone Media B2B Marketing Blog
Why Are So Many Content Marketers Failing? MalContent vs. MegaContent (Part 3 of 3)
Recent data indicates many marketers are dissatisfied with content marketing. In my first post in this series, I presented data that suggests content marketing is over hyped and not working for most. Then I posted a list if seven reasons for this ineffectiveness. In this post, I’ll detail seven ways to improve your content marketing’s effectiveness.