Capabilities

Search Engine Marketing

• Content Assessment
• Define client deliverables
• Keyword Research
• Content Strategy
• Optimize content for search engines
• Program Maintenance

Website Reporting

• WebTrends Reporting Center
• Monthly Search Engine Position Reports
• Accessible through Client Login on backbonemedia.com
• Customized tracking and reporting

Flash Demonstrations

• Promotions
• Sales presentations
• Product demonstrations
• Survey and data gathering

Marketing Collateral

• Brochures
• Electronic Business Cards
• Direct Mail
• Advertising
• Newsletters

Website Design

• Public Website Design
• Information Architecture Consulting
• Usability Testing
• Web Application Design
• Website Audits & Analysis

Web Development

• Static HTML Development
• Custom Built Content Management Systems
• Specific-Needs Application Development
• Application Upgrades, Transitions, and Integration
• Advanced Flash Development

Content Management Systems

• Enter ideas into custom designed template pages and forms
• Involve multiple contributors in website creation
• Focus on the message without worrying about coding or design
• Update pages and content of website in minutes saving time and money

Corporate Identity

• Logotype and Graphics Standards
• Letterhead
• Envelopes
• Business Cards
• Marketing Jacket
• Press Kit