Wendy Marx

President of Marx Communications

Built from the ground up a now 20+-year-old B2B PR firm specializing in innovative, results-driven-ways to promote companies and entrepreneurs. All our work involves creating a public relations and marketing strategy that typically involves integrated marketing, media relations, content marketing, speaking and social media marketing. In addition to promoting companies, we provide a personal branding service for executives and entrepreneurs to increase their visibility.

Read All Predictions>

Read Prediction

1
Topic:
  • data

Gut feelings and phony metrics will no longer rule

So much of marketing and PR has been based on gut reactions and old metrics—and PR has too often been about how many and which placements you get. Yet today with so many rich data sources, there’s just no excuse to substitute your gut and phony metrics for measurement—anyone who does that will be left at the curb.

Take the Quiz to Test Your Knowledge
  • This field is for validation purposes and should be left unchanged.

© 2017 Backbone Media, Inc. | Founded and Incorporated: Boston, MA, 1996 | All rights reserved.