Tony Zambito

Founder of Buyer Persona Development


Read Prediction

1
Topic:
  • industry

Emergence in Research and Experiences

Surveys after surveys show B2B marketing continues to struggle to connect with buyers – calling for B2B to adopt immersive research such as B2B ethnography to better understand buyers. Using these critical insights then to create innovative immersive experiences for buyers is a way to connect deeply and emotionally.

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