Tony Zambito

Founder of Buyer Persona Development


Read Prediction

1
Topic:
  • industry

Radical Openness and Transparency

For decades, B2B has had an invisible wall between themselves and buyers. B2B marketing will need to open up and become more transparent with their information and knowledge that buyers seek and remove gated barriers to information.

Take the Quiz to Test Your Knowledge
  • This field is for validation purposes and should be left unchanged.

© 2017 Backbone Media, Inc. | Founded and Incorporated: Boston, MA, 1996 | All rights reserved.