Tony Zambito

Founder of Buyer Persona Development

Read Tony Zambito's Predictions >

Watch Video


Read Transcript

1
Topic:
  • industry

Humanizing B2B

Recent surveys (such as from the Fortune Knowledge Group) show executive decision makers rely on emotion and personal connections more than 55% of the time when making decisions – making it imperative for B2B marketing to transform from logic-based marketing to emotion-based marketing.
Hear The PredictionRead Full Prediction
Tweet The Prediction
2
Topic:
  • industry

Radical Openness and Transparency

For decades, B2B has had an invisible wall between themselves and buyers. B2B marketing will need to open up and become more transparent with their information and knowledge that buyers seek and remove gated barriers to information.
Hear The PredictionRead Full Prediction
Tweet The Prediction
3
Topic:
  • industry

Emergence in Research and Experiences

Surveys after surveys show B2B marketing continues to struggle to connect with buyers – calling for B2B to adopt immersive research such as B2B ethnography to better understand buyers. Using these critical insights then to create innovative immersive experiences for buyers is a way to connect deeply and emotionally.
Hear The PredictionRead Full Prediction
Tweet The Prediction
Take the Quiz to Test Your Knowledge
  • This field is for validation purposes and should be left unchanged.

© 2017 Backbone Media, Inc. | Founded and Incorporated: Boston, MA, 1996 | All rights reserved.