Tim Ash is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners. A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence), Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization.Read All Predictions>
Mobile conversion takes center stage
Conversion on mobile is a very important nut to crack. Even increasingly companies are seeing huge percentage of their conversions come through the mobile channel – and this is especially important for certain categories of e-commerce – so you have to understand mobile conversions, and how to take advantage of them. There are no standards yet, it’s an evolving Wild West situation, but you have to be experimenting and innovating, and making sure that you understand mobile conversions – not just by themselves, but in the context of multiple touches with your client. A lot of times, they’ll be doing something on a mobile device, and you’ll think of it as a low-conversion rate, that actually enables an offline sale, or an online sale on a larger screen. Figuring that out is your number 1 priority in 2015.