Tim Ash

CEO of SiteTuners

Tim Ash is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners. A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence), Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization.

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  • industry

Conversion becomes embedded in the organization

Conversion used to be thought of as something that was a job responsibility for somebody – you’re in charge of testing, or you’re in charge of conversion rate optimization. But now, importantly, there’s a shift towards understanding that conversion is everyone’s responsibility – and the companies that are winning and doing the best are the […]
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  • mobile

Mobile conversion takes center stage

Conversion on mobile is a very important nut to crack. Even increasingly companies are seeing huge percentage of their conversions come through the mobile channel – and this is especially important for certain categories of e-commerce – so you have to understand mobile conversions, and how to take advantage of them. There are no standards […]
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  • content

Content publishing and syndication without a reason will go away

There’s only one reason your company should be cranking out informative content – and that is to ultimately get people to engage with you or to buy from you. So, content without conversion is completely useless. If you’re just on an editorial schedule and you’re worrying about where to publish crap, and how many likes […]
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