Shel Holtz

Principal at Holtz Communication & Technology

With 30-plus years in corporate communications, I consult with companies on the application of online communication to their organizational communication efforts. Based on my corporate experience in employee communications, I have worked mostly on intranets, although I often help organizations with their online corporate communication strategies.

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1
Topic:
  • industry

The sharing (or collaborative) economy will have an increased impact

One key B2B trend we’re definitely going to see in 2015 is the increased impact of the sharing (or collaborative) economy. The importance of this really massive shift in which those who were traditionally customers also become manufacturers and suppliers. This has been increasingly evident in the B2C space with companies like AirBnB, Uber, TaskRabbit, […]
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2
Topic:
  • industry

We’ll see more micro-targeting of customers in 2015

In 2015, we’ll see more micro-targeting of the customer. This will affect the approach we take to reaching prospects – the kinds of content we produce and tools that we use. Instead of the old “mass media” approach – the “one size fits all” mentality – we’re going to need to learn more about the […]
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3
Topic:
  • industry
  • sales

Marketers will become more responsible for bottom-line results

I expect 2015 to be the first year we see a surge in the number of marketers who are held accountable for bottom-line results. It’s already happening to some extent, but I think it’s going to become a really significant trend in 2015. Now, along with this accountability, we’ll see more marketers assume the mantle […]
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