Scott Brinker

Co-founder & CTO ion interactive

Entrepreneurial executive with broad experience at the intersection of technology and marketing, including a strong background in digital marketing, marketing technology, web development, software-as-a-service (SaaS), and product management. Passionate about building agile, high-performance teams to bring to market imaginative products and services.

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Topic:
  • industry
  • technology

Continued rise of marketing technologists in marketing departments

There is a new generation of marketing professionals. Marketing technologists are hybrids between marketing and IT, they’re technically sophisticated individuals who understand the technical workings of the software, but they’re able to help apply it to the marketing missions of customer experience and marketing strategy. We will see these folks continue to help marketing take more advantage of more sophisticated marketing software and develop new tech-powered capabilities for the marketing team.

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