Scott Brinker

Co-founder & CTO ion interactive

Entrepreneurial executive with broad experience at the intersection of technology and marketing, including a strong background in digital marketing, marketing technology, web development, software-as-a-service (SaaS), and product management. Passionate about building agile, high-performance teams to bring to market imaginative products and services.

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  • technology

Marketing technology landscape continues to expand

There is more technology available to marketers than almost any other business function in the history of computing. We’ve already seen that there’s over a thousand technology vendors – some of them very large (the Oracles, the IBMs, the Salesforces of the world), but also hundreds and hundreds of innovative new entrepreneurs. What we’re starting to see here in 2015 will be more synchronization between these, as we see large marketing platforms become the foundation on which these more innovative third-party products can connect.

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