Scott Brinker

Co-founder & CTO ion interactive

Entrepreneurial executive with broad experience at the intersection of technology and marketing, including a strong background in digital marketing, marketing technology, web development, software-as-a-service (SaaS), and product management. Passionate about building agile, high-performance teams to bring to market imaginative products and services.

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1
Topic:
  • technology

Marketing technology landscape continues to expand

There is more technology available to marketers than almost any other business function in the history of computing. We’ve already seen that there’s over a thousand technology vendors – some of them very large (the Oracles, the IBMs, the Salesforces of the world), but also hundreds and hundreds of innovative new entrepreneurs. What we’re starting […]
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2
Topic:
  • industry
  • technology

Continued rise of marketing technologists in marketing departments

There is a new generation of marketing professionals. Marketing technologists are hybrids between marketing and IT, they’re technically sophisticated individuals who understand the technical workings of the software, but they’re able to help apply it to the marketing missions of customer experience and marketing strategy. We will see these folks continue to help marketing take […]
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3
Topic:
  • content
  • technology

The year of interactive content marketing

Most content marketing is passive in nature – the audience reads, watches, or listens. But now we’re seeing a rise of new kind of content marketing around interactive content that is participatory in nature. Our audience can interact with things like assessment tools, calculators, configurators, quizzes, games. These are ways to help marketers stand out […]
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