Paul Salvaggio

Operations VP of Backbone Media

As VP of Operations for Backbone Media, I provide the tools, processes, services, and teams to best serve our B2B clients in the areas of data, technology and content.  I develop, test, and roll out new services and programs to satisfy our clients’ growing digital marketing needs. This frequently requires navigating complex challenges while managing our on-site and remote teams specializing in journalism, editing, multimedia, search, social media, mobility, development, and analytics.

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1
Topic:
  • content
  • industry

Content is no longer king.

It’s not surprising to me that the most popular category in our B2B Trends and Predictions series was content. However, content is no longer king now that the internet is saturated with low-quality content. According to many thought leaders including Michael Brenner, Erik Wolf, Brian Kardon, Meagan Eisenberg and Ardath Albee, what must become king […]
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2
Topic:
  • content
  • industry

Marketers will better leverage resources and budgets.

We all can remember when corporate blogging was in its infancy. Now nearly every B2B company has a blog and an internal team creating the content for that blog. However, this content production model has evolved. Let me tell you what your competitors are doing or soon will be doing according to Jay Baer and […]
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3
Topic:
  • industry
  • sales

Sales and marketing will become one department.

In recent a survey of nearly 500 marketers and CMOs conducted by The Economist and Marketo, 80% said revenue generation would soon be how their marketing department would be evaluated. This is just more proof that sales and marketing departments are both profit centers striving towards one goal, driving revenue. And according to many thought […]
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