Neal Schaffer

Author, Founder of Maximize Social Business

With nearly 20 years of successful experience in B2B sales, business development & marketing – where I helped multiple companies establish sales organizations from scratch in competitive Asia markets – I began my career in social media in 2008 starting with a blog. In 2009 I spoke at the first of my 150+ speaking events and published my 1st book, “Windmill Networking: Maximizing LinkedIn.”

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1
Topic:
  • social

Marketers will realize the importance of employee advocacy

Employee advocacy, or having your employees collaborate with your brand in your social efforts, is still very much in its infancy. However the fact that the sum of employees’ social network is much larger than any single brands reach, the trust that social network users put into other people as appose to brand entities and the emergence of several employee advocacy […]
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2
Topic:
  • social

Paid social will become mainstream

2015 will be the year that B2B marketers finally do a reset on how they have been budgeting their marketing for the past few years. The emergence of social media has already required marketers to shuffle their budgets. However, the growing value of paid social will accelerate that trend as social spend will reach deeper in […]
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3
Topic:
  • content
  • social

B2B marketers will learn to leverage the visual

There are many trends in social media marketing that will force B2B marketers to be thinking more visual in their efforts. The growth of purely visual social networks such as Pinterest and Instagram, the fact that social media posts with visuals simply get better engagement on any given social network, and the fact that 80% of what […]
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