Results-driven, strategic marketing executive and thought leader with more than 20 years of experience delivering solid results in marketing and sales. Helping brands become storytellers and publishers – to create effective content strategy, to build content marketing platforms that scale, to deliver content their audiences actually want, to engage with new potential customers, to build trust and build communities.Read Michael Brenner's Predictions >
It all starts with culture
In 2015, CMOs will begin to instill a culture focused on customers. Budgets will shift away from paid promotion and into brand content that their audiences actually want to consume. We will see a culture of content emerge as the new brand.
Data, technology, and content
Marketing organizations will shift away from silos based on channel or functional ownership. Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content.
In 2015, leading brands will start to create in-house production studios. As video and visual content continue to dominate the consumer landscape, brands will start to entertain and inform their customers through visual storytelling – more similar to movie studios and television producers.