Michael Brenner

Speaker, Head of Strategy at Newscred

Results-driven, strategic marketing executive and thought leader with more than 20 years of experience delivering solid results in marketing and sales. Helping brands become storytellers and publishers – to create effective content strategy, to build content marketing platforms that scale, to deliver content their audiences actually want, to engage with new potential customers, to build trust and build communities.

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1
Topic:
  • content
  • industry

It all starts with culture

In 2015, CMOs will begin to instill a culture focused on customers. Budgets will shift away from paid promotion and into brand content that their audiences actually want to consume. We will see a culture of content emerge as the new brand.
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2
Topic:
  • content
  • data
  • technology

Data, technology, and content

Marketing organizations will shift away from silos based on channel or functional ownership. Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content.
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3
Topic:
  • content

Visual storytelling

In 2015, leading brands will start to create in-house production studios. As video and visual content continue to dominate the consumer landscape, brands will start to entertain and inform their customers through visual storytelling – more similar to movie studios and television producers.
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