Meagen Eisenberg is responsible for generating worldwide demand for DocuSign, a disruptive technology that is changing the way individuals and corporations do business. Meagen brings a wealth of experience to her current role. Past career positions have included Director Global Demand and North American Field Marketing at HP Enterprise Security, Director of Worldwide Programs and Marketing Automation at ArcSight, an HP company, and Worldwide Product Marketing Manager at IBM.Read All Predictions>
Marketing Cloud Expansion
Marketing cloud vendors – like Oracle, SalesForce, IBM – will all get into the predictive analytics space. Through build or buy, it’s critical for lead scoring optimization and really owning and hosting that data and making sales more efficient. And big data is just too important for marketers to ignore, and I think it’s too important for the cloud vendors to ignore as well. As leaders in marketing, we need to be able to make predictions about our data and be aware of the inevitable uncertainty that exists in all forms of data – so, veracity. And then using this predictive analytics to power our customer analytics so we can anticipate what the customer will do next, what they’ll put into action. And to be able to score these individual customers on their propensity to respond, purchase, or even churn out. And we’ll use customer analytics to predict the customer behavior.