Meagen Eisenberg

VP of Customer Acquisition & Marketing at DocuSign

Meagen Eisenberg is responsible for generating worldwide demand for DocuSign, a disruptive technology that is changing the way individuals and corporations do business. Meagen brings a wealth of experience to her current role. Past career positions have included Director Global Demand and North American Field Marketing at HP Enterprise Security, Director of Worldwide Programs and Marketing Automation at ArcSight, an HP company, and Worldwide Product Marketing Manager at IBM.

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1
Topic:
  • data
  • technology

Marketing Cloud Expansion

Marketing cloud vendors – like Oracle, SalesForce, IBM – will all get into the predictive analytics space. Through build or buy, it’s critical for lead scoring optimization and really owning and hosting that data and making sales more efficient. And big data is just too important for marketers to ignore, and I think it’s too […]
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2
Topic:
  • industry

Focus on the Customer

I think that next year, what we’ve really seen in the last year or two around content marketing – all the hype and discussions around it – will turn into more of the importance of customer experience – all the way from acquisition of customers to advocacy (especially for SaaS companies). Really, it’s simple why […]
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3
Topic:
  • industry
  • technology

The Rise of Demand Generation and Digital Marketing

Demand-gen experts, digital marketers, and those with a strong grasp on marketing technology will continue to see a rise in salary and demand in the market as we accelerate the digital age. More data and information has been created in the last two years than in our lifetime. And as marketers – whether you’re B2B […]
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