Matt Heinz brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty.Read All Predictions>
There will be more journalists than MBAs in marketing departments
Marketing organizations for B2B companies have traditionally been made up of MBA graduates – and we’ll still see plenty of this. But increasingly moving forward, marketing organizations will be filled with former journalists – men and women that are trained to tell the story.
As content marketing expands in importance for organizations across the sales funnel, and from lead-generation to lead-management to sales-enablement, we’ll see people that are trained storytelling, trained in creating stories that engage and compel and drive action among customers. Those individuals and the skill-sets will become far more important in marketing organizations over the next couple of years.