Matt Heinz brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty.Read All Predictions>
The rise of predictive analytics
It’s one thing to measure what people have already done on your website and with your content – it’s a whole other thing to mine the data available about those individuals across the web.
I believe that marketing organizations will take greater advantage of the massive amount of data available to them about their customers to understand not just what customers have done, but what customers and prospects are about to do and most likely to do next to help put the right content in front of the right prospect at the right time – accelerating the impact of their marketing.