Marcus Sheridan

Founder of The Sales Lion

The Sales Lion is a Marketing and Sales consulting company focusing on helping small and large organizations develop a culture of content and inbound marketing. Marcus also speaks around the world with fire and passion.

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1
Topic:
  • sales

2015 will see the extinction of sales reps

Most B2B companies up until this point in time have had a “sales rep” model. Often times it’s an individual that travels the country, travels the area, has an area that they’re responsible for, and they go and they carry brochures and they meet with these businesses and if you look at it, it’s incredibly […]
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2
Topic:
  • industry

Forget “B2B” – the best marketers are “P2P”, people to people

B2B is actually just B2C. It’s unbelievable how many B2B companies before they even start to hear new principles and practices of marketing think; “well, we’re a B2B company, so we’re different.” I’m here to tell you that the most successful ones in the marketing space, they don’t say they’re B2B, or they don’t say […]
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3
Topic:
  • industry

There is no “secret sauce” in B2B marketing

It’s amazing to me how many B2B companies tend to be living still in the 1990s and they think that they have a “secret sauce” when in reality all they have is Thousand Island dressing. And what I mean by that is they’re afraid to show their methodologies, they’re afraid to show they’re employees, they’re […]
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