Larry Kim

Founder of Wordstream

Founded WordStream in 2007. Bootstrapped the company. Used consulting services revenue to fund a team of engineers and marketers to develop and sell software for search engine marketing automation.

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Topic:
  • ads

Facebook advertising overtaking Google advertising

Historically, Google has been eating up most of the digital marketing dollars—but in the last two years, Facebook has really been kicking Google’s butt in a couple areas in terms of ad targeting. They’ve been offering ridiculously powerful ad targeting options such as targeting based on recent purchase behaviors, life events, remarketing, as well as user demographics—allowing advertisers to have much more control over ads allowing them to see a better ROI.

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