Larry Kim

Founder of Wordstream

Founded WordStream in 2007. Bootstrapped the company. Used consulting services revenue to fund a team of engineers and marketers to develop and sell software for search engine marketing automation.

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1
Topic:
  • ads

Facebook advertising overtaking Google advertising

Historically, Google has been eating up most of the digital marketing dollars—but in the last two years, Facebook has really been kicking Google’s butt in a couple areas in terms of ad targeting. They’ve been offering ridiculously powerful ad targeting options such as targeting based on recent purchase behaviors, life events, remarketing, as well as […]
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2
Topic:
  • ads

Email advertising

Over 80% of companies do email marketing and that’s because it’s so easy and so powerful to get business from your existing customers. But over the years, the deliverability rates, and spam filters, and people unsubscribing to emails has risen because there are so many companies trying to get into people’s inboxes. So, Gmail ads […]
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3
Topic:
  • ads

People-based marketing

In search advertising or marketing, it’s not possible to know exactly who you’re targeting with your ads. What I mean by this is you’re basically targeting anonymous people who have searched on certain keywords or have visited certain pages on your site. And you don’t really know who exactly they are, so the new trend […]
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