Katie Paine

CEO of Paine Publishing

I provide consulting and training to organizations wanting to define and measure success specifically around implementing the new standards for social media measurement and public relations.

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Topic:
  • social
  • technology

Social media analytics will be key to marketing success

Social listening platforms have been around for a while, but until they are tightly integrated with web analytics, with some degree of content analysis, and also with your influencers, they haven’t been terribly useful. I predict in 2015, somebody (or more than one vendor) will integrate all of those into a single package.

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