Justin Gray is the CEO & Chief Marketing Evangelist of LeadMD. He founded the company in 2009 with the vision of transforming traditional grassroots marketing efforts through the use of cloud based marketing solutions. Gray sees grassroots marketing dollars shrinking and traditional branding efforts being strewn aside in favor of a true Conversational Marketing approach.Read All Predictions>
Marketing automation sales will rise and will truly become transformational.
Within marketing automation in the latter half of 2014, we hear terms like ‘platform’ being thrown around quite a bit. Terms like ‘platform’ don’t coincide with traditionally how marketing automation has been sold in the past – which is on a very transactional nature; low cost, easy to implement, sending emails within 30 days. That’s simply not how marketing automation has been effective, and you see that as a result when you look at the amount of marketers that are truly getting a return out of marketing automation today, which is very low.
So, we’ll see the focus being put on benchmarks and goals as they relate to the before and after process. In addition, the process will no longer be a by-product of buying technology. And sales individuals within the marketing automation space will focus on clients that have a solid process that they can come in and retool and augment with marketing automation for real revenue results.