Justin Gray is the CEO & Chief Marketing Evangelist of LeadMD. He founded the company in 2009 with the vision of transforming traditional grassroots marketing efforts through the use of cloud based marketing solutions. Gray sees grassroots marketing dollars shrinking and traditional branding efforts being strewn aside in favor of a true Conversational Marketing approach.Read All Predictions>
Marketers will be forced to embrace revenue as a measure of performance and quota.
In the past, marketers have always been incented mainly on number of marketing
Sales wants one thing – which is always net-new sales or revenue – marketing wants to
It also forces marketers to track all of the way through the sales and marketing funnel.
By embracing revenue as a joint goal between sales and marketing, I predict that