Joe Pulizzi, author, speaker and evangelist, is a content marketing expert dedicated to helping companies grow profits by creating better content. One of the founders of the content marketing movement, Joe launched what is now the Content Marketing Institute back in 2007 as a true online resource for those interested in content marketing and brand storytelling. Joe started using the term “content marketing” back in 2001.Read All Predictions>
There will be a surge in print magazines from B2B brands
I predict that we will see a surge in print magazines from brands in 2015. As most B2B brands continue to only focus on digital, smart brands will realize that it is much easier to cut through the clutter by leveraging the post without much competition at all.