Joe Pulizzi, author, speaker and evangelist, is a content marketing expert dedicated to helping companies grow profits by creating better content. One of the founders of the content marketing movement, Joe launched what is now the Content Marketing Institute back in 2007 as a true online resource for those interested in content marketing and brand storytelling. Joe started using the term “content marketing” back in 2001.Read All Predictions>
Publishers and editors will be recruited by B2B brands
I predict that we will begin to see well known publishers and editors of B2B media franchises leave to be recruited by B2B brands with technology companies leading the way. We saw this recently as Qualcomm hired a USA Today editor to run their Spark content program.