I’m a social media and content marketing consultant, New York Times best selling author and acclaimed keynote speaker and emcee.
I’m President of Convince & Convert, a digital marketing advisory firm that accelerates the success of major corporations, world-wide. A founder of five consulting firms, my team and I work with major brands world-wide, including Oracle, Salesforce.com, Novartis, BMC Software, Maersk, and more.Read Jay Baer's Predictions >
Businesses will embrace cooperative content
In 2015, businesses will embrace cooperative content which means using a large number of employees and a number of customers and business partners to create content across a large variety of topics. Businesses know they have to create more and more content, but having only your marketing department do that is both expensive and inefficient. […]
All businesses will embrace a video content strategy
Look, as an author this breaks my heart, but the reality is that people don’t read the way they used to – “Johnny don’t read anymore”. Why would people want to read when they can – even easier than reading – look at videos, look at photos, and have their content spoon-fed to them in […]
Companies will embrace the concept of making the story bigger
As companies are trying to create more and more content and win consumer hearts and minds with content, they have to recognize that they can create content that transcends the transaction. You see, we already have a name for content that is only about your products and services and it’s just a description of the […]