Heidi Cohen

President of Marketing Strategies

Integrated marketer who creates profitable products and programs that deepened and extended customer relationships to build brands and businesses for The New York Times Digital, Cendant’s Cheap Tickets The Economist, Bertelsmann’s Bookspan, Citibank and Columbia House.

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Topic:
  • industry
  • social

2015 will be the year of video

Video is going to be strong because it’s photographs on steroids – and 2013 and 2014 have been years of visual content marketing. Part of the rationale behind moving towards video is the fact that YouTube is the second largest search engine. So that if you want to be found by your prospects and their influencers, you need to be findable on YouTube by having content there.

Additionally, video content is an easy way for marketers to get input from their employees and customers who either do not have time to sit down and talk to them to gather well-written out content or who may be afraid to put their ideas in words on paper.

And lastly, don’t forget to use multiple platforms for distribution. Just posting a video on your own site will get you limited visibility, so you also want to put it in more than one place – you don’t want it just to be on YouTube, you want to put it on a variety of sites including your own sites as well as other social media platforms.

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