Heidi Cohen

President of Marketing Strategies

Integrated marketer who creates profitable products and programs that deepened and extended customer relationships to build brands and businesses for The New York Times Digital, Cendant’s Cheap Tickets The Economist, Bertelsmann’s Bookspan, Citibank and Columbia House.

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1
Topic:
  • data
  • industry

Greater alignment of marketing strategies with existing business strategies

The reason I predict that content and social media strategies will be documented and aligned with business strategies in 2015 is recent data from Content Marketing Institute and MarketingProfs that show that 35% of respondents had a documented content marketing strategy. As a result, they were 62% more likely will be able to achieve better […]
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2
Topic:
  • industry
  • social

2015 will be the year of video

Video is going to be strong because it’s photographs on steroids – and 2013 and 2014 have been years of visual content marketing. Part of the rationale behind moving towards video is the fact that YouTube is the second largest search engine. So that if you want to be found by your prospects and their […]
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3
Topic:
  • content
  • industry

Increased use of content curation

The reason B2B marketers will increase their use of content curation is the following three reasons: 1. Content curation enables you to become a tastemaker. It’s very important because there is the 80/20 rule on social media. You can’t keep crying, “my company, my company, my company” – you need to show a variety of […]
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