Dynamic marketing communications professional and MBA specializing in helping small and medium-sized businesses develop brands, web sites and marketing programs. Founder of ORBTR, a sales and marketing automation software for small business WordPress websites.Read All Predictions>
Context is the killer app
We’ve been focusing for the last few years on content, we say “content is king” – it’s been a cliché in online marketing for really more than a decade now. But what people don’t pay enough attention to is context. Content is great, but only when it gets to the right portion of your audience, at the right time, and in a compelling way. So, context is absolutely king when it comes to online marketing and we’re going to see people focus a lot harder on that this year.