Erik Wolf

Founder of ORBTR

Dynamic marketing communications professional and MBA specializing in helping small and medium-sized businesses develop brands, web sites and marketing programs. Founder of ORBTR, a sales and marketing automation software for small business WordPress websites.

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1
Topic:
  • content
  • industry

Context is the killer app

We’ve been focusing for the last few years on content, we say “content is king” – it’s been a cliché in online marketing for really more than a decade now. But what people don’t pay enough attention to is context. Content is great, but only when it gets to the right portion of your audience, […]
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2
Topic:
  • industry

The end of the SEO mentality

It’s nothing against people who do SEO or search engine optimization, it is a valid practice. But what I mean by the end of the SEO mentality is the end of these online “get rich quick schemes.” We can’t just go and cheat when we’re doing our online marketing, we can’t just pay somebody to […]
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3
Topic:
  • content
  • industry

We’re going to remember what media actually means

Most people look at their online media and they say “this is something that I’m going to do.” And what that usually involves is somebody sitting at their computer once a week – or once every two weeks – and sort of joylessly banging at their keyboard just trying to get that blog post done, […]
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