Erik Qualman

Digital Leadership Speaker, Entrepreneur and Author

Called a Digital Dale Carnegie, Erik Qualman was voted the 2nd Most Likeable Author in the World behind Harry Potter’s J.K. Rowling. Fast Company ranks him as a Top 100 Digital Influencer and PC Magazine lists his blog as a Top 10 Social Media blog. A frequently requested international keynote speaker (42 countries), he has been featured on almost every media outlet including 60 Minutes, The Wall Street Journal, and ABC News.

Read All Predictions>

Read Prediction

1
Topic:
  • sales
  • social

Companies will begin using LinkedIn as a B2B sales tool

Most companies understand and have started using LinkedIn at the individual level – meaning that their sales people have started to use LinkedIn – but they’ve had no formulation around it, they’ve had no training for the sales people. They kind of let them go off and do it on their own, but they’re starting to realize the power of LinkedIn. It’s not just for getting jobs – from a B2B perspective, this is the way you develop relationships with some of your best clients. And it’s not saying it’s going to replace face-to-face – you still need to do those lunches and those coffees – what it is saying is that it allows for you to stay connected with your prospects and with your existing clients when time and distance are an issue. And the best tool to do that on is LinkedIn. And so again, a lot of individual sales people within B2B companies have already been doing this on their own. This year – and this is the year – companies start to realize how important LinkedIn is and start getting formal training around it and also formal strategies for the company as a whole around it so they can increase their sales through such a powerful tool.

Take the Quiz to Test Your Knowledge
  • This field is for validation purposes and should be left unchanged.

© 2017 Backbone Media, Inc. | Founded and Incorporated: Boston, MA, 1996 | All rights reserved.