Douglas Burdett is a graduate of Virginia Military Institute and was a U.S. Army artillery officer for 3 years in Germany. After earning his MBA, he worked in New York City on Madison Avenue at top 10 agencies JWT and Grey Advertising. In 2001 he founded Artillery. He is listed on B2B Marketing Insider’s Top 50 B2B Marketing Influencers On Twitter.Read All Predictions>
Buyer personas will become more important
In a growing number of boardrooms I think you’re going to hear people say things like “are we even marketing to the right people?” This will be driven in part by sales people being forced to get more involved in the content that they will be using for their prospecting, lead nurturing, and closing of sales.