Douglas Burdett

B2B Marketing Agency Principal

Douglas Burdett is a graduate of Virginia Military Institute and was a U.S. Army artillery officer for 3 years in Germany. After earning his MBA, he worked in New York City on Madison Avenue at top 10 agencies JWT and Grey Advertising. In 2001 he founded Artillery. He is listed on B2B Marketing Insider’s Top 50 B2B Marketing Influencers On Twitter.

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1
Topic:
  • content

Content strategy is going to become better understood and more important

Thankfully, content strategy is going to become better understood and more important. As we continue in the era of “content shock” or “content saturation” there will be an increasing awareness and understanding of and demand for content strategy. More and more companies will understand that throwing content against the wall and hoping it sticks is […]
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2
Topic:
  • industry

Buyer personas will become more important

In a growing number of boardrooms I think you’re going to hear people say things like “are we even marketing to the right people?” This will be driven in part by sales people being forced to get more involved in the content that they will be using for their prospecting, lead nurturing, and closing of […]
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3
Topic:
  • data
  • industry

There will be blood

Those marketers who are unable to evolve their skills from that of what I call arts and crafts party planners are going to fall by the wayside as the demand for marketers with digital, analytical, and content skills continues to be more acute. This also means that the new marketing blood represented by the skills […]
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