Debbie Qaqish is the chief strategy officer and a principal partner at The Pedowitz Group and is responsible for developing and managing client relationships. She is a nationally recognized speaker, thought leader and innovator in the demand generation field, with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth. Debbie was voted #10 in SLMA’s Top 50 Most Influential in Sales Lead Management in 2011.Read All Predictions>
Sales teams will buy into revenue marketing
Now, I have been a VP of sales for many years, and given that revenue marketing is all about creating your predicable revenue impact from the very top of the funnel to the lower part of the funnel, I think any chief sales officer worth their salt will want to own this. And I’m already beginning to see that in all kinds of companies.