Debbie Qaqish is the chief strategy officer and a principal partner at The Pedowitz Group and is responsible for developing and managing client relationships. She is a nationally recognized speaker, thought leader and innovator in the demand generation field, with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth. Debbie was voted #10 in SLMA’s Top 50 Most Influential in Sales Lead Management in 2011.Read All Predictions>
Revenue marketing will be better recognized by top management teams
Revenue marketing; that’s what we call transforming marketing from call centers to revenue centers. And, I believe that it’s going to be recognized by top management teams as really being a specific role and a philosophy and a methodology that is going to deliver predictable revenue results.
And I can’t think of a single top management team out there who’s not looking for something like that.