David Meerman Scott
David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 4th edition, has been translated into 26 languages and is used as a text in hundreds of universities and business schools worldwide.Read All Predictions>
The Convergence of Sales and Marketing
I predict there’s going to be a convergence of sales and marketing – and smart companies will realize that they’re not two extremely different departments. The reason is because of the ways people buy have changed. Typically when we buy products or services, we go online first to do research. We go to Google, we go to our social networks and tap our friends and colleagues and family members. And that means that it’s not about marketing doing one thing and sales doing another because from the buyer’s perspective it’s all the same. It’s about who’s going to deliver great content and educate and inform me about the products and services I’m interested in.