Dan McDade

Founder and President of PointClear

PointClear is a prospect development partner, providing the strategy, analytics and execution services needed to optimize B2B sales and marketing processes, and drive revenue.

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Topic:
  • industry
  • sales

“Nurturing” will be the marketing word for 2015

Identifying pipeline and nurture accounts during lead qualification triples the return on sales and marketing investments. A white paper called “Mind the Gap” on PointClear’s website provides the details. Visit pointclear.com (the resource section) and look for the white paper.

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