Dan McDade

Founder and President of PointClear

PointClear is a prospect development partner, providing the strategy, analytics and execution services needed to optimize B2B sales and marketing processes, and drive revenue.

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1
Topic:
  • data
  • sales

Sales teams will take advantage of client data in their outbound efforts

For the fifth year running, pundits will proclaim that outbound marketing and concluding, cold calling is dead. I grant you that calling someone without making use of all of the data available on LinkedIn and other tools is not very productive. But, what I call ‘gold calling’ – intelligent messaging, timing, and cadence – is […]
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2
Topic:
  • sales

Sales executives won’t invest in enough follow-up actions on prospects

Sales executives will continue to invest 1 to 3 follow-up actions on prospects when 6-12 follow-up actions are needed. Organizations such as the Bridge group found that sales reps often invest just a single email or voicemail when following up on leads. This is the primary reason why so few leads are effectively followed up […]
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3
Topic:
  • industry
  • sales

“Nurturing” will be the marketing word for 2015

Identifying pipeline and nurture accounts during lead qualification triples the return on sales and marketing investments. A white paper called “Mind the Gap” on PointClear’s website provides the details. Visit pointclear.com (the resource section) and look for the white paper.
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