Chris Selland

VP Business Development at HP Vertica

Experienced Go-To-Market leader, with deep domain expertise in the areas of online & traditional marketing, business development, strategic alliances, channel strategy, demand generation, international business and corporate development.

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1
Topic:
  • data
  • industry

Big data will change everything

Marketers are really going to need to learn in 2015 that big data is a lot more than just a cool hashtag. Big data is really about their need to either become or bring on (or usually both) data scientists and the types of folks who can truly understand and dig into big data, hypothesize, […]
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2
Topic:
  • industry
  • social

Social is no longer going to be special

As social media has evolved as important over the past few years, what we’ve seen is typically what happens when there are new technology trends in the industry that we have any number of self-proclaimed gurus and experts who come into the market, try to explain how everything is different, how all these tools change […]
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3
Topic:
  • industry
  • social

We’re all consumers and loyalty is personal

A few years ago, I actually wrote a piece on a website called SiliconANGLE that talked about social media. So, to some degree building off my last point, I asked; “how come if this is so important and everything is so different, some of the most important and well-respected brands on earth – such as […]
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